The Difference Between Marketing and Transactional Emails and Why You Need Both
If you have ever plunged into setting up email campaigns for your business, you probably met a solid recommendation from […]
October 29, 2024
Metrics to Track When Measuring Email Engagement
Launching an email marketing campaign is not an easy task. You need to make sure you’ve got the perfect design,
Decoding Automated Email Clicks: Why Robots are Clicking on Your Email Links and How to Respond
Introduction In the landscape of email marketing, a new challenge has emerged: the increasing prevalence of automated email clicks. These
Managing the Rise of Email Bot Clicks: Updates in Interspire Email Marketer
In the ever-changing world of email marketing, where large email providers like Microsoft, Apple, and Gmail, along with the plethora
How User-Generated Content Improves Your Email Marketing Campaigns
Email marketing is no longer a ‘nice-to-do’. Today, it’s an essential element of any marketing strategy. Global email marketing revenue
Setting Up Google OAuth to Access Gmail for Email Bounce Processing: A Step-by-Step Guide
Introduction Google announced the phase-out of Less Secure Apps (LSA) authentication, affecting users who use Gmail to receive their bounce notifications.
