If you have ever plunged into setting up email campaigns for your business, you probably met a solid recommendation from email infrastructure experts for splitting your transactional and marketing letters. We also consider it to be the only proper approach. This article will explain the difference between transactional and marketing

Launching an email marketing campaign is not an easy task. You need to make sure you’ve got the perfect design, compelling content, and the right CTA to attract your target audience before hitting the send button. But your work doesn’t end there. To ensure that all the efforts you’ve put

Introduction In the landscape of email marketing, a new challenge has emerged: the increasing prevalence of automated email clicks. These clicks, generated not by eager consumers but by non-human bots, are quietly but significantly altering the way email marketing campaigns are perceived and evaluated. This phenomenon is not just a

In the ever-changing world of email marketing, where large email providers like Microsoft, Apple, and Gmail, along with the plethora of email security scanners from Barracuda, Symantec, and others, a new challenge has emerged – the relentless clicking of every link within incoming emails. While this issue is not entirely

Email marketing is no longer a ‘nice-to-do’. Today, it’s an essential element of any marketing strategy. Global email marketing revenue is projected to reach almost $18 billion by 2027. So investing in emails should be a top priority. However, that’s not to say you should start spamming your mailing list with

Introduction Google announced the phase-out of Less Secure Apps (LSA) authentication, affecting users who use Gmail to receive their bounce notifications. Connecting to a Gmail account must now be done using Google OAuth. This guide will show you how to configure Google OAuth to access your Gmail mailbox. Step 1: Create